TY  - BOOK
AU  - Shimp,Terence A
TI  - Advertising promotion: supplemental aspects of integrated marketing communications
SN  - 0030211131
AV  - HF 5823 S54A 2000
PY  - 2000///
CY  - Fort Worth, TX.
PB  - The Dryden Press
KW  - ADVERTISING
KW  - SALES PROMOTION
KW  - COMMUNICATION IN MARKETING
N1  - Includes index; The concept, practice, and environment of integrated, marketing, communication; Integrated marketing communications from the customer's perspective : targeting, communicating and persuading; New products brand names, logos packages, and point-of -purchase materiais
ER  -