TY  - BOOK
AU  - Belch,George E.
TI  - Advertising and promotion : an integrated marketin
SN  - 0256218994
AV  - HF 5823 B44A 1999
PY  - 1999///
CY  - Singapore
PB  - Irwin / McGraw-Hill
KW  - ADVERTISING
KW  - SALES PROMOTION
ER  -