TY  - BOOK
AU  - Surmanek,Jim
TI  - Media planning: a practical guide
SN  - 0844235121
AV  - HF 5826.5 S97M 1996
PY  - 1996///
CY  - ILLinois
PB  - NTC Business Books
KW  - Advertising media planning
KW  - United State
N1  - Includes index; Overview; Rating; HUT, PUT, and PUR; Share; Rating/HUT/share
ER  -