TY  - BOOK
AU  - Levinson,Jay Conrad
TI  - Guerrilla advertising : cost-effective techniques
SN  - 0395687187
AV  - HF 5823 L48G 1994
PY  - 1994///
CY  - New York
PB  - Houghton Mifflin Company
KW  - Advertising
KW  - Cost effectiveness
KW  - SMALL BUSINESS
KW  - MANAGEMENT
N1  - Includes index
ER  -