TY - BOOK AU - Woods,Gail Baker TI - Advertising and marketing to the new majority SN - 0534241921 AV - HF 5813.U6 W66A 1995 PY - 1995/// CY - Belmont PB - Wadsworth Publishing Company KW - ADVERTISING KW - UNITED STATES KW - CASE STUDIES KW - MARKETING N1 - Includes bibliographical references and index ER -