TY  - BOOK
AU  - Zikmund,William G
AU  - D'Amico,Michael
TI  - Effective marketing : creating and keeping customer
SN  - 0538878487
AV  - HF 5415.Z54E 1997
PY  - 1997///
CY  - Cincinnati, Ohio
PB  - South-Western Publishing
KW  - MARKETING
KW  - CONSUMER BEHAVIOR
KW  - EXPORT MARKETING
N1  - Includes index
ER  -