TY  - BOOK
AU  - Temporal,Paul
AU  - Trott,Martin
TI  - Romancing the customer : Maximizing Brand Value Through Powerful Relationship Management
SN  - 0471846155
AV  - HF 5415.55 T45R 2001
PY  - 2001///
CY  - SIngapore
PB  - John Wiley & sons
KW  - RELATIONSHIP MARKETING
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
N1  - Includes index
ER  -