TY  - BOOK
AU  - Ward,Scott
AU  - Wactman,Daniel B
AU  - Wartella,Ellen
TI  - How children learn to buy
SN  - 080390424X
AV  - HC 79.C6 W37H 1977
PY  - 1977///
CY  - Beverly Hill, Califomia
PB  - Sage Publications
KW  - YOUTH AS CONSUMERS
KW  - TELEVISION AND CHILDREN
KW  - TELEVISION ADVERTISING
N1  - Includes index
ER  -