TY  - BOOK
AU  - Schultz,Don E
AU  - Tannenbaum,Stanley I
AU  - Lauterborn,Robert F
TI  - Integrated marketing communcations
SN  - 0844233633
AV  - HF 5415.123 S38I 1993
PY  - 1993///
CY  - Illinois
PB  - NTC Business Books
KW  - COMMUNICATION IN MARKETING
N1  - Includes index
ER  -