TY  - BOOK
AU  - Kern,Russell M
TI  - Sure-fire direct response marketing : generating b
SN  - 0658006223
AV  - HF 5861 K47S 2001
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - ADVERTISING, DIRECT
KW  - MAIL
KW  - DIRECT MARKETING
N1  - Includes index
ER  -