TY  - BOOK
AU  - Piercy,Nigel
TI  - Market-led strategic change : transforming the pro
SN  - 075064382X
AV  - HF 5415.13 P53M 2000
PY  - 2000///
CY  - Oxford
PB  - Butterworth - Heinemann
KW  - MARKETING
KW  - STRATEGIC PLANNING
N1  - Includes index
ER  -