TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,william D.Jr
TI  - Essentials of marketing : a global-managerial appr
SN  - 0072894822
AV  - HF 5415 P47E 2000
PY  - 2000///
CY  - boston
PB  - Mc Graw - Hill
KW  - MARKETING
N1  - Includes index
ER  -