TY  - BOOK
AU  - Donnelly,James H
AU  - Peter,J.Paul
TI  - Marketing management : knowlege and skills
SN  - 0072315571
AV  - HF 5415.13 P47M 2001
PY  - 2001///
CY  - Singapore
PB  - Mc Graw - Hill
KW  - MARKETING
KW  - MANAGEMENT
KW  - CAST STUDIES
N1  - Includes index
ER  -