TY  - BOOK
AU  - Pelton,Lou E
AU  - Strutton,David
AU  - Lumpkin,James R
TI  - Marketing channels : A relationship management app
SN  - 025617802X
AV  - HF 5415.129 P44M 1997
PY  - 1997///
CY  - Boston
PB  - Irwin / McGraw-Hill
KW  - MARKETING CHANNELS
KW  - RELATIONSHIP MARKETING
N1  - Includes index
ER  -