TY  - BOOK
AU  - Rosenthal,David
AU  - Brown,Lew G
TI  - Cases in strategic marketing
SN  - 0130863599
AV  - HF 5415.135 R67C 2000
PY  - 2000///
CY  - Upper Saddle River, N.J.
PB  - Prentice - Hall
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
KW  - DECISION MAKING
N1  - Includes index
ER  -