TY  - BOOK
AU  - Boyd,Harper W
TI  - Marketing management : a strategic decision-making
SN  - 0072315237
AV  - HF 5415.13 B69M 2002
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and indexs
ER  -