TY  - BOOK
AU  - Kumar,V.
AU  - Day,George S.
AU  - Aaker,David A.
TI  - Essentials of marketing research
SN  - 0471170682
AV  - HF 5415.2 K85E 1999
PY  - 1999///
CY  - New York
PB  - John Wiley & Sons,Inc
KW  - MARKETINT RESEARCH
N1  - Includes index
ER  -