TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Marketing research essentials
SN  - 0324023170 (package : book & CD)
AV  - HF 5415.2 M32M 2000
PY  - 2000///
CY  - Cincinnati, Ohio
PB  - South-Western College Publishing
KW  - MARKETING RESEARCH
N1  - Includes bibliographical references and index
ER  -