TY  - BOOK
AU  - Kotabe,Masaaki
TI  - Global marking management
SN  - 0471372897
AV  - HF 1416 K67G 2000
PY  - 2000///
CY  - New York
PB  - John Wiley & Sons,Inc
KW  - EXPORT MAKETING
KW  - MANAGEMENT
KW  - INTERNATIONAL BUSINESS ENTERPRISES
N1  - Includes bibliographical references and index
ER  -