TY  - BOOK
AU  - Massingham,Lester
AU  - Lancaster,Geoff
TI  - Marketing management
SN  - 0077092910
AV  - HF 5415.13 L36M 1998
PY  - 1998///
CY  - London
PB  - Mc Graw - Hill
KW  - MARKETING
KW  - MANAGEMENT
ER  -