TY - BOOK AU - Levinson,Jay Conrad TI - Guerrilla marketing : secrets for making big profi SN - 0395906253 AV - HF 5415 L48G 1998 PY - 1998/// CY - New York PB - Houghton Mifflin Company KW - MARKETING KW - SMALL BUSINESS KW - MANAGEMENT KW - ADVERTISING N1 - Includes bibliographical references and index ER -