TY  - BOOK
AU  - Mc Daniel,Carl D
AU  - Lamb,Charles W
AU  - Hair,Joseph F
TI  - Essentials of marketing
SN  - 0538879262
AV  - HF 5415 L35E 1999
PY  - 1999///
CY  - Cincinnati, Ohio
PB  - South-Western College Publishing
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes index + 1 computer laser disk
ER  -