TY  - BOOK
AU  - Maitland,Iain
TI  - Perfect PR
SN  - 1861522215
AV  - HD 59 M34P 1999
PY  - 1999///
CY  - London
PB  - International Thomson Business Press
KW  - PUBLIC RELATIONS
KW  - PUBLICITY
N1  - Includes bibliographical reference (P.143 - 144) and index
ER  -