TY  - BOOK
AU  - O' Guinn,Thomas C
TI  - Advertising
SN  - 0538869099
AV  - HF 5821 O38A 1998
PY  - 1998///
CY  - Cincinnati, Ohio
PB  - South-Western College Publishing
KW  - ADVERTISING
N1  - Includes bibliographical references and index
ER  -