TY  - BOOK
AU  - Fowles,Jib
TI  - Advertising and popular culture
T2  - Foundations of popular culture
SN  - 0803954824 (cloth : acidfree paper)
AV  - HF 5805 F68A 1996
PY  - 1996///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - ADVERTISING
KW  - SOCAL ASPECTS
KW  - UNITED STATES
KW  - POPULAR CULTURE
N1  - Includes bibliographical references (p. 252-265) and indexes; Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective
UR  - http://www.loc.gov/catdir/enhancements/fy0655/95041754-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0655/95041754-t.html
ER  -