TY  - BOOK
AU  - Caywood,Clarke L
TI  - The handbook of strategic public relations & integrate communications
SN  - 0786311312
AV  - HM 263 H36 1997
PY  - 1997///
CY  - New york
PB  - Mc Graw - Hill
KW  - PUBLIC RELATIONS
KW  - COMMUNICATION IN MANAGEMENT
KW  - COMMUNICATION IN MARKETING
N1  - Includes index
ER  -