TY  - BOOK
AU  - Harris,Philip R.
AU  - Mc Donald,Frank
TI  - European business and marketing : strategic issues
SN  - 1853962511
AV  - HF 5415.12.E9 H37E 1994
PY  - 1994///
CY  - London
PB  - Paul Chapman Pub.
KW  - MARKETING
KW  - EUROPEAN UNION COUNTRIES
KW  - EUROPEAN UNION EOUNTRIES
KW  - COMMERCE
N1  - Includes bibliographical referencps ( P 237 - 241 ) and index
ER  -