TY  - BOOK
AU  - Russell,Thomas
AU  - Lane,W.Ronald
AU  - Kleppner,Otto
TI  - Kleppner's advertising procedure
T2  - The Prentice Hall series in marketing
SN  - 0135175666 (student ed.)
AV  - HF 5823 R87K 1993
PY  - 1993///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - ADVERTISING
N1  - Includes bibliographical references and index
ER  -