TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A
TI  - Advertising and promotion : an intergrated marketi
SN  - 0256218994
AV  - HF 5823 B34A 1998
PY  - 1998///
PB  - McGraw-Hill
KW  - ADVERTISING
KW  - SALE PROMOTION
KW  - COMMUNICATION IN MARKETING
N1  - Index
ER  -