TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning,implementation, and control 
SN  - 0130980056
AV  - HF 5415.13 K67M 1994
PY  - 1994///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and indexes
ER  -