TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,william D.Jr
TI  - Applications in Basic marketing: Clippings from the popular business press
SN  - 0256139423
AV  - HF 5415.2 M32M 1993
PY  - 1993///
CY  - Boston
PB  - Irwin
KW  - MARKETING
KW  - BUSINESS
ER  -