TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,william D.Jr
TI  - Applications in basic marketing : clippings from t
SN  - 0256166447
AV  - HF 5415 M32A 1994
PY  - 1994///
CY  - Boston
PB  - Irwin
KW  - MARKETING
N1  - Include index
ER  -