TY - BOOK AU - Kotler,Philip TI - Marketing management: An asian perspective SN - 0132548976 AV - HF 5415.13 K67M 1996 PY - 1996/// CY - Singapore PB - Prentice - Hall KW - MARKETING KW - MANAGEMETN KW - ASIA KW - MANAGEMENT N1 - Includes index ER -