TY  - BOOK
AU  - Bovee,Courtland L
AU  - Arens,Willian F
TI  - Contemporary advertising
SN  - 025609196x
AV  - HF 5821 B62C 1992
PY  - 1992///
CY  - Boston
PB  - Irwin
KW  - ADVERTISING
N1  - Includes index
ER  -