TY  - BOOK
AU  - McCarthy,E.Jerome
TI  - Basic marketing : a managerial approach
SN  - 0256030197
AV  - HF 5415.13 M32B 1984
PY  - 1984///
CY  - Illinois
PB  - IRWIN
KW  - MARKETING
N1  - Includes index
ER  -