TY  - BOOK
AU  - Cespedes,Frank v
TI  - Organizing and implementing the marking effort : t
SN  - 0201510448
AV  - HF 5415.13 C47O 1991
PY  - 1991///
CY  - New York
PB  - Addison - Wesley Publishing Company
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
KW  - SALES MANAGEMENT
N1  - Includes index
ER  -