TY  - BOOK
AU  - Kotler,Philip
AU  - Hoon Ang,Swee
TI  - Marketing management: an asian perspective
SN  - 0131001353
AV  - HF 5415.13 K67M 2003
PY  - 2003///
CY  - Singapore
PB  - Prentice-Hall
KW  - MARKETING
KW  - MANAGEMENT
KW  - ASIA
N1  - Includes index; Understanding marketing management; Analyzing marketing opportunities; Developing market strategies; Shaping the market offering; Managing and delivering marketing programs
ER  -