TY - BOOK AU - Keegan,Warren J. AU - Green,Mark C. TI - Global marketing SN - 0131224530 AV - HF 1416 K43G 2003 PY - 2003/// CY - Upper Saddle River, N.J. PB - Prentice Hall KW - EXPORT MARKETING KW - MANAGEMENT KW - INTERNATIONAL BUSINESS ENTERPRISES N1 - Includes bibliographical references and indexes ER -