TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
TI  - Consumer behavior
SN  - 0136690033
AV  - HF 5415.32 S34C 1994
PY  - 1994///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - CONSUMER BEHAVIOR
KW  - MOTIVATION RESEARCH (MARKETING)
N1  - Includes appendix glossary and index
ER  -