TY  - BOOK
AU  - Philip,Kortle
AU  - Gary Armstrong
TI  - Principles of marketing
SN  - 0131212761
AV  - HF 5415 K67P 2004
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - MARKETING
N1  - Includes glossary and index
ER  -