TY  - BOOK
AU  - Scott Bedbury
TI  - A new brand world : 8 principles for achieving brand leadership..
SN  - 0142001902
AV  - HD 69.B7 B42N 2001
PY  - 2001///
CY  - New York
PB  - Penguin Books
KW  - FENICHELL, STEPHEN
N1  - Includes index
ER  -