TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 0538844337
AV  - HF 5415.3 A87C 1995
PY  - 1995///
CY  - Cincinnati, Ohio.
PB  - South-Western
KW  - CONSUMER BEHAVIOR
KW  - MOTIVATIONAL RESEARCH (MARKETING)
N1  - Includes glossary and index
ER  -