TY  - BOOK
AU  - Arthur Asa Berger
TI  - Media and communication research methods
SN  - 0761918531
AV  - P 91.3 B47M 2000
PY  - 2000///
CY  - Thousand Oaks
PB  - Sage
KW  - MASS MEDIA
KW  - RESEARCH
KW  - METHODOLOGY
N1  - Includes glossary
ER  -