TY  - BOOK
AU  - Andrew McAuley
TI  - International marketing : consuming globally, thinking locally
AV  - HF 1416 M32I 2001
PY  - 2001///
CY  - Chichester
PB  - John Wiley and Sons
KW  - EXPORT MARKETING
KW  - INTERNATIONAL ECONOMIC RELATIONS
KW  - GLOBALIZATION
N1  - Includes appendix and index
ER  -