TY  - BOOK
AU  - Hair,Joseph F.
AU  - Bush,Robert P.
AU  - Ortinau,David J.
TI  - Marketing research: a practical approach for the new Millennium 
T2  - Irwin/McGraw-Hill series in marketing
SN  - 0256195552 (alk. paper)
AV  - HF 5415.2 H34M 2000
PY  - 2000///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - MARKETING RESEARCH
N1  - Includes appendix glossary and index; Marketing research information and technology; Designing the marketing research project; Gathering and collecting accourate data; Data preparation and analysis
ER  -