TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global marketing management
T2  - Prentice Hall Series in Marketing
SN  - 0130103365
AV  - HF 1416 K43G 1999
PY  - 1999///
CY  - Upper Saddle River, N.J.
PB  - Prentice-Hall
KW  - EXPORT MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes appendix and index; The global marketing environment--Analyzing and targeting global market opportunites--Creating global marketing programs--Managing the global marketing program
ER  -