TY  - BOOK
AU  - Jewler,A.Jerome
AU  - Drewniany,Bonnie L.
TI  - Creative strategy in advertising
SN  - 053455783X
AV  - HF 5825 J48C 2001
PY  - 2001///
CY  - Australia
PB  - Wadsworth
KW  - ADVERTISING COPY
KW  - ADVERTISING LAYOUT AND TYPOGRAPHY
N1  - Includes appendix and index; Creating unexpected but relevant selling messages--Targeting a diverse marketplace--Fact-finding : the basis for effective creative work--Strategy : the creative before the creative--Finding the big idea--Working in print--Designing to communicate--Writing for radio-can you see what I'm saying?--Working in television
ER  -