TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A
TI  - Strategic marketing problems: cases and comments 
SN  - 0130284742
AV  - HF 5415.135 K47S 2001
PY  - 2001///
CY  - Upper Saddle River, N.J.
PB  - Prentice-Hall
KW  - MARKETING
KW  - DECISION MAKING
KW  - CASE STUDIES
KW  - MANAGEMENT
N1  - Includes appendix glossary and index
ER  -