TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 0471177431
AV  - HF 5415.13 A24S 1998
PY  - 1998///
CY  - New York
PB  - John Wiley and Sons
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes appendix and index
ER  -