TY  - BOOK
AU  - Leon G.Schiffman
AU  - Leslie Lazar Kanuk
TI  - Consumer behavior
SN  - 0130859141
AV  - HF 5415.32 S34C 2000
PY  - 2000///
CY  - Upper Saddle River, N.J.
PB  - Prentice-Hall
KW  - CONSUMER BEHAVIOR
KW  - MOTIVATION RESEARCH (MARKETING)
N1  - Includes glossary and index
ER  -